# Laurent Marcus

> Innovation & Creative Technology Director. Creative technologist in Sydney: Innovation & Creative Technology Director at Special Group Australia. Interactive work for Uber Eats, Pepsi and Samsung.

Laurent began his advertising career in 2010 at Buzzman France as a digital producer, where he produced globally recognised interactive work, including the "Hunter vs. Bear" campaigns for Tipp-Ex and "The Last Square" for Milka, alongside projects for MTV Mobile, Microsoft, Lynx (Axe), Nokia, Burger King, and Hermès.

In 2014, Laurent moved to Leo Burnett Sydney to lead the digital production team. During this time, he delivered several award-winning initiatives, including Samsung "brainBAND”, Samsung “Pocket Patrol” and Bundaberg Rum “Cheers to a Legend”. Promoted to Creative Technology Director in 2018, he contributed to the Samsung S9 launch at Vivid Sydney and Samsung S10 “Powershare Stations”. He also created the “Cluck and Play” gaming controller for Red Rooster.

Laurent is the Innovation and Creative Technology Director at Special Australia. 
Since 2021, he has worked across the agency’s offices in APAC, and the USA. He is responsible for delivering innovative campaigns for a portfolio of international brands, including Uber, Uber Eats, Pepsi, Virgin Australia, ANZ Bank. His work continually pushes the boundaries of how technology and creativity intersect.

He’s has been collaborating closely with Special’s production teams to upskill, develop AI-powered tools and workflows or concepting products and campaigns leveraging the newly enabled-capabilities offered by AI.

## Selected work

- [Stowaway](https://www.laurentmarcus.com/#work/stowaway) — FORMULA E CREATORS CHALLENGE: Stowaway is a generative AI short film made with Nathaniel Kiwi for the Formula E Creators Challenge 2026, run by Bionic Awards and presented by Google Cloud.
- [Build Your Own Super Bowl Commercial](https://www.laurentmarcus.com/#work/build-your-own-super-bowl-commercial) — UBER EATS: Uber Eats put its Super Bowl commercial inside its own app. Days before the game, fans could assemble their own cut from a library of alternate scenes, narrative paths and celebrity cameos — over 1,000 possible combinations — turning a one-way broadcast moment into an interactive, shareable experience.
- [Mum-nipulate The Algorithm](https://www.laurentmarcus.com/#work/mum-nipulate-the-algorithm) — KITCHEN WAREHOUSE: Helping mums get the gifts they actually want by serving hyper-targeted product ads directly to their families.
- [The Recycling Rethink](https://www.laurentmarcus.com/#work/the-recycling-rethink) — PEPSI: Drinks brands constantly tell people to recycle their plastic and aluminium waste. But the truth is, two thirds of containers in Australia actually don’t get recycled. It was clear to us that ‘telling’ people how to recycling wasn’t enough to drive real action. So Pepsi decided to step up.
- [DoppelFalcons](https://www.laurentmarcus.com/#work/doppelfalcons) — ANZ: Fighting fraud with 🦅 DoppelFalcons.
- [Late Night Promo — QR PJs](https://www.laurentmarcus.com/#work/late-night-promo-qr-pjs) — UBER EATS JAPAN: Turning nightwear into the easiest way to order food.
- [Satisfy Your Strange](https://www.laurentmarcus.com/#work/satisfy-your-strange) — CHATIME: Seven characters built around the odd, specific cravings Chatime’s drinks satisfy — Centaur Baby, Earsplosion, Udder Delight, Wild Pearl, Set Him Free and the rest. Posters went up around Sydney and Melbourne carrying QR codes: scan one through the Instagram filter and its character comes to life and dances wherever you are. Characters designed by Jellygummies, brought into AR by Unbnd with retouching and animation help from Electric Art.
- [Eat Your Words](https://www.laurentmarcus.com/#work/eat-your-words) — OPORTO: Turning vegan haters into believers.
- [Cluck ’n Play](https://www.laurentmarcus.com/#work/cluck-n-play) — RED ROOSTER: Red Rooster makes really good fried chicken, but many young people were still unaware of the offering. Reaching a younger market meant appearing where they already spend their time — Twitch. The ‘Cluck and Play’ fork attachment clips onto a controller so gamers can eat and play at once without losing their trigger finger. Twelve gaming influencers ran live product demos on stream, eating boxes of chicken with the Cluck and Play controller and offering their followers Red Rooster deals.
- [PowerShare Stations](https://www.laurentmarcus.com/#work/powershare-stations) — SAMSUNG: Sharing power with people when they need it the most.
- [Pre-Reviews](https://www.laurentmarcus.com/#work/pre-reviews) — SAMSUNG: Turning any iPhone review on YouTube into an ad for the Samsung Galaxy Note 10.
- [Tricks Roulette](https://www.laurentmarcus.com/#work/tricks-roulette) — RED BULL: Getting skateboarders to try new tricks on Instagram.

## Awards

- 2026 · Cannes Lions Media Grand Prix · Build Your Own Super Bowl Commercial — Uber Eats
- 2026 · Agency Creator Award · Stowaway — Formula E Creators Challenge
- 2025 · AdNews Small Budget Media Campaign of the Year · Mum-nipulate The Algorithm — Kitchen Warehouse
- 2020 · Clio Awards Shortlist, Public Relations · Eat Your Words — Oporto
- 2019 · Cannes Lions Mobile Bronze · PowerShare Stations — Samsung
- D&AD Pencil
- FWA Site of the Day
- Epica Awards
- New York Festivals
- Cannes Lions · A Hunter Shoots a Bear — Tipp-Ex
- Cannes Lions · The Last Square — Milka
- Cannes Lions · Pocket Patrol — Samsung
- Cannes Lions · brainBAND — Samsung
- Spikes Asia · Cheers to a Legend — Bundaberg Rum

## Experience

- 2021 — now · Innovation & Creative Technology Director · Special Group Australia · Sydney
- 2017 — 2021 · Creative Technology Director · Leo Burnett Sydney · Sydney
- 2014 — 2017 · Executive Producer, Digital · Leo Burnett Sydney · Sydney
- 2010 — 2014 · Head of Digital Production · Buzzman · Paris / Dubai

## Links

- LINKEDIN: https://www.linkedin.com/in/laurentmarcus
- INSTAGRAM: https://www.instagram.com/laurentmarcus

## Full text

- [llms-full.txt](https://www.laurentmarcus.com/llms-full.txt): every project write-up in one file