Samsung - Galaxy S10 - PowerShare Stations

Sharing power with people when they need it the most.

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The Samsung Galaxy S10 has a battery so powerful, you can share it. We turned outdoor sites into PowerShare Stations using the technology from the Galaxy S10 so that people could charge their phones, wirelessly. We chose sites in areas with a high density of commuters, knowing that people there would likely be facing the anxiety of low battery after a long day.

To drive people to our PowerShare Stations when they were low on battery, we created dynamic mobile ads that used battery detecting technology, so we knew the exact battery level of people’s phones and tailored the message accordingly. 

Through geo-targeting, we then gave them directions to their closest PowerShare Stations, which we placed in CBDs all over Australia so commuters could get a boost after a draining day, and relieve their low battery blues.

Roles: concept, copywriting, creative tech.