{ "_readme": "Portfolio content. Edit this file; project-data.js only loads it. See README → Editing content. sets[].colour is the capsule colour; items[].meta is label→value in display order; items[].model is the hero GLB in uploads/models/ (1024px WebP textures; a light copy is expected at uploads/lo/.glb for the pile); items[].clip is a looping MP4 shown inside the capsule and on the project page; items[].video is a YouTube/Vimeo embed URL; items[].gallery entries are either a placeholder label string or {label, src}. machineSets lists which set ids the gachapon loads (default [\"work\"]); the rest feed the About page. about.* drives the About page (about.portrait is the still used by the static index and Open Graph; about.portraits is the list the live page cycles through slowly, each {src, pos?}; frames are letterboxed on black, never cropped, pos is an optional object-position): sections render in order and any section with no content is skipped; posts are LinkedIn embed URLs (post → … → Embed this post → copy the iframe src). items[].modelScale / modelLift (optional) tweak the capsule fit for a model that reads too small or sits too low. items[].hidden: true takes a project offline (kept in the file, not loaded anywhere); the sheet column is \"hidden\" (yes / blank). site.* feeds build.py (title/description/canonical/Open Graph/JSON-LD/robots/sitemap/llms.txt): set site.url to the public address before deploying and run `python3 build.py` after every content change. awards[] is the trophy stack behind the roller shutter on the left of the scene (tap it, the AWARDS pill, or #awards): year / what / for feed the plaque, shape is one of lion (Cannes Lion) | pencil (metal hex pencil) | dad (D&AD Pencil) | clio (Clio figure) | plaque, finish is gold | silver | bronze for the metal ones and yellow | white | graphite | wood for dad (never black), and an optional model (GLB in uploads/models/, modelScale = height in scene units) replaces the stylised trophy; hidden: true drops one. An entry with only shape/finish (no what) is a filler prop that pads the heap and is listed nowhere.", "site": { "url": "https://www.laurentmarcus.com/", "title": "", "description": "Creative technologist in Sydney: Innovation & Creative Technology Director at Special Group Australia. Interactive work for Uber Eats, Pepsi and Samsung.", "image": "og.jpg", "locale": "en_AU" }, "owner": { "name": "Laurent Marcus", "role": "Innovation & Creative Technology Director" }, "sets": [ { "id": "work", "name": "CREATIVE TECHNOLOGY", "colour": "#f0a71c", "items": [ { "title": "Stowaway", "label": "STOWAWAY", "client": "FORMULA E CREATORS CHALLENGE", "body": "Stowaway is a generative AI short film made with Nathaniel Kiwi for the Formula E Creators Challenge 2026, run by Bionic Awards and presented by Google Cloud.\n\nThe film was created using Google's generative AI tools and imagery of the Gen4 car, as a non-commercial entry to the global challenge. It premiered at the BFI IMAX in London alongside eight other finalists from around the world, and won the Agency Creator Award.", "model": "uploads/models/ladybug.glb", "video": "https://www.youtube.com/embed/9UP69hyPsZ4", "gallery": [ { "label": "POSTER", "src": "uploads/stowaway/poster.jpg" }, { "label": "PREMIERE — BFI IMAX, LONDON", "src": "uploads/stowaway/premiere-screen.jpg" }, { "label": "AND THE WINNER IS", "src": "uploads/stowaway/winner.jpg" }, { "label": "ON SCREEN", "src": "uploads/stowaway/on-screen.jpg" }, { "label": "THE CHALLENGE", "src": "uploads/stowaway/gen4-stage.jpg" } ], "modelScale": 1.25, "modelLift": 0.01, "meta": {} }, { "title": "Build Your Own Super Bowl Commercial", "label": "SUPER BOWL", "client": "UBER EATS", "body": "Uber Eats put its Super Bowl commercial inside its own app. Days before the game, fans could assemble their own cut from a library of alternate scenes, narrative paths and celebrity cameos — over 1,000 possible combinations — turning a one-way broadcast moment into an interactive, shareable experience.", "model": "uploads/models/superbowl2.glb", "video": "https://www.youtube.com/embed/6u7DGC7Kij4", "gallery": [], "meta": {} }, { "title": "Mum-nipulate The Algorithm", "label": "MUM-NIPULATE", "client": "KITCHEN WAREHOUSE", "body": "Helping mums get the gifts they actually want by serving hyper-targeted product ads directly to their families.\n\nFor Kitchen Warehouse, we activated a cheeky Mother’s Day retail campaign that gave mums the marketing power usually reserved for big brands.\n\nWe created six “Mum-nipulation” techniques, from scanning in-store QR codes to sharing cat videos secretly laced with retargeting, all designed to deliver personalised product ads to their household.\n\nBy flipping the algorithm in mums’ favour, the campaign reached hundreds of thousands of families, made smarter use of the media budget, and helped ensure no mum ever ends up with petrol station carnations again.", "model": "uploads/giftBox.glb", "video": "https://player.vimeo.com/video/1111506965", "gallery": [ { "label": "OOH", "src": "uploads/kitchenwarehouse/kw3.webp" } ], "meta": {} }, { "title": "The Recycling Rethink", "label": "RECYCLING", "client": "PEPSI", "body": "Drinks brands constantly tell people to recycle their plastic and aluminium waste. But the truth is, two thirds of containers in Australia actually don’t get recycled. It was clear to us that ‘telling’ people how to recycling wasn’t enough to drive real action. So Pepsi decided to step up.\n\nAustralia’s existing recycling infrastructure relied on a stagnant 10c refund model that had not evolved in 50 years. To genuinely shift behavior, PepsiCo needed to make the act of recycling inherently engaging rather than relying on these empty lectures.\n\nPartnering with TOMRA, global recycling tech company, and NSW Government-run recycling scheme “Return and Earn” we developed new identification code for Reverse Vending Machines that could detect unique Pepsi barcodes when deposited.\n\nThis technological breakthrough transformed a stagnant, rote chore into a gamified, consumer-first experience. In a world-first initiative, whenever a consumer deposited a Pepsi product, the machine's new code prompted it to print a unique QR receipt. By scanning this code in real-time, the consumer could instantly discover if they had earned the standard 10c refund, or an additional amount of $100, $1,000, $10,000, or $50,000. By drastically elevating the incentive, Pepsi turned passive recycling into an actively rewarding experience.\n\nExcitingly, this functionality is now compatible with TOMRA’s global network of machines, meaning that any brand in the world, not just Pepsi, can encourage greater recycling as we have here in the state of NSW.", "model": "uploads/models/pepsi.glb", "video": "https://player.vimeo.com/video/1170898614", "gallery": [ { "label": "KEY VISUAL", "src": "uploads/pepsi/PR_KV.jpg" }, { "label": "MACHINE", "src": "uploads/pepsi/Machine.webp" }, { "label": "HOW IT WORKS", "src": "uploads/pepsi/HowTo.jpg" }, { "label": "OOH IN SITU", "src": "uploads/pepsi/OOH_Insitu.webp" } ], "meta": {} }, { "title": "DoppelFalcons", "label": "DOPPELFALCONS", "client": "ANZ", "body": "Fighting fraud with 🦅 DoppelFalcons.\n\nANZ Falcon®, ANZ’s advanced fraud protection technology was introduced through iconic advertising in 2006.\nBut, in the fifteen years since The Falcon was first seen by the public, the nature of cybercrime has changed dramatically.\nWith individuals through to large organisations falling victim to cybercrimes, it is increasingly at the forefront of people’s minds. Sadly, no one is immune from the threat.\nIt became clear to us that it was time to reintroduce the falcon to a new generation of Australians and reclaim its rightful place as the iconic symbol of ANZ’s security capabilities. But we had to bring it back in a whole new way that showed how ANZ Falcon technology® had evolved to keep up with today’s increased, sophisticated threat.\nSo, Special did the only reasonable thing: created Falcons that look a little like their ANZ customer counterpart, affectionately dubbed ‘DoppelFalcons’\n‘DoppelFalcons’ repositioned the one-size-fits-all, generic Falcon, to an ever-present, personalised Falcon that learns from transactions, and watches over customers and their money 24/7.\n\nDoppelFalcons was launched in TV, OOH but also online, using a digital experience inviting people to meet their DoppelFalcons. Each 🦅 DoppelFalcon is unique and generated based on your unique features. We engineered a system leveraging OpenAI GPT-4o to describe user's looks, outfit, ... and use a custom templated prompt back into Dall-E 3 giving us a consistent output, bringing users into the campaign.\n\nTry it here: https://www.falconlens.com.au/\n\nThe launch also featured an innovative interactive OOH component, enabling anyone to add their DoppelFalcon to the dynamic outdoor campaign.", "model": "uploads/models/doppelfalcon.glb", "video": "https://www.youtube.com/embed/QoFJBYj2xrI", "gallery": [ { "label": "ANZ 01", "src": "uploads/anz/anz-01.webp" }, { "label": "ANZ 02", "clip": "uploads/anz/anz-02.mp4" }, { "label": "ANZ 03", "src": "uploads/anz/anz-03.webp" }, { "label": "VIDEO", "video": "https://player.vimeo.com/video/1048424373" } ], "meta": {} }, { "title": "Late Night Promo — QR PJs", "label": "QR PJS", "client": "UBER EATS JAPAN", "body": "Turning nightwear into the easiest way to order food.\n\nJapan is famous for its late night culture. Uber Eats, the only delivery service in Japan to deliver late into the night, was seeking to own this market and highlight their major differentiator from the competition.\n\nThe solution:\n\nWe created pyjamas that turned your body into a menu and made ordering your favourite late-night dish so easy that you could do it in your sleep. This special ‘late night’ attire featured the most commonly ordered after-hours cuisines and highlighted just how conveniently nocturnal folk could satisfy their cravings, cementing Uber Eats as the premier late night food service in Japan.\n\nLaunched on Twitch and leveraging nighttime media, like shopping channel on TV.\n\nResults:\n45% of all first time users acquired during the campaign period (mid Feb to end of March) came through the Late Night campaign.\n+75% monthly acquisitions\n78% 'late night' messaging takeout\nCampaign contributed to 2.5% of the GB during this time.\n1.8M impressions on social.\n50% positive sentiment (making this the most loved UE social campaign of the year)", "model": "uploads/models/uberPJ.glb", "video": "https://www.youtube.com/embed/-nEvM8vH0gc", "gallery": [ { "label": "QRPJS 01", "src": "uploads/qrpjs/qrpjs-01.webp" }, { "label": "QRPJS 02", "clip": "uploads/qrpjs/qrpjs-02.mp4" }, { "label": "QRPJS 03", "src": "uploads/qrpjs/qrpjs-03.webp" }, { "label": "QRPJS 04", "src": "uploads/qrpjs/qrpjs-04.webp" }, { "label": "QRPJS 05", "src": "uploads/qrpjs/qrpjs-05.webp" } ], "meta": {} }, { "title": "Satisfy Your Strange", "label": "SATISFY STRANGE", "client": "CHATIME", "body": "Seven characters built around the odd, specific cravings Chatime’s drinks satisfy — Centaur Baby, Earsplosion, Udder Delight, Wild Pearl, Set Him Free and the rest. Posters went up around Sydney and Melbourne carrying QR codes: scan one through the Instagram filter and its character comes to life and dances wherever you are. Characters designed by Jellygummies, brought into AR by Unbnd with retouching and animation help from Electric Art.", "model": "uploads/models/chatimed.glb", "gallery": [ { "label": "CENTAUR BABY", "src": "uploads/strange/centaur-baby.webp" }, { "label": "EARSPLOSION IN SITU", "src": "uploads/strange/earsplosion-in-situ.webp" }, { "label": "UDDER DELIGHT IN SITU", "src": "uploads/strange/udder-delight-in-situ.webp" }, { "label": "PLAQUE", "src": "uploads/strange/plaque.webp" }, { "label": "BMBB POSTER", "src": "uploads/strange/bmbb-poster.webp" }, { "label": "FOLLOW ME POSTER", "src": "uploads/strange/follow-me-poster.webp" }, { "label": "WILD PEARL POSTER", "src": "uploads/strange/wild-pearl-poster.webp" }, { "label": "SET HIM FREE POSTER", "src": "uploads/strange/set-him-free-poster.webp" }, { "label": "GREEN", "src": "uploads/strange/green.webp" } ], "meta": {}, "video": "https://www.youtube.com/embed/KxPlGjAag5I" }, { "title": "Eat Your Words", "label": "EAT YOUR WORDS", "client": "OPORTO", "body": "Turning vegan haters into believers.\n\nPeople think they can say what they want online with no consequences. So, when Oporto (Australia’s favourite chicken chain) launched their new Vegan Burger, we knew haters were gonna hate.\n\nBut, we were ready for them . . .\n\nKnowing that we could change their mind, we invited those haters for a “tasting”. Unaware that we were about to serve them their own comments laser engraved on our vegan burger.\n\nWe filmed their positive reactions and reposted them online turning haters into our spokespeople.\nWe monitored for hateful social comments on our channels and served back to haters a digital burger with their words on it, accompanied with a voucher to try it for free.\n\nOporto’s most successful social campaign to date. \nDoubled sales target.", "model": "uploads/models/oporto.glb", "video": "https://www.youtube.com/embed/HJOujggpNZo", "gallery": [ { "label": "OPORTO 01", "src": "uploads/oporto/oporto-01.webp" }, { "label": "OPORTO 02", "src": "uploads/oporto/oporto-02.webp" }, { "label": "OPORTO 03", "src": "uploads/oporto/oporto-03.webp" }, { "label": "OPORTO 04", "src": "uploads/oporto/oporto-04.webp" }, { "label": "OPORTO 05", "src": "uploads/oporto/oporto-05.webp" }, { "label": "OPORTO 06", "src": "uploads/oporto/oporto-06.webp" }, { "label": "OPORTO 07", "src": "uploads/oporto/oporto-07.webp" } ], "meta": {} }, { "title": "Cluck ’n Play", "label": "CLUCK N PLAY", "client": "RED ROOSTER", "body": "Red Rooster makes really good fried chicken, but many young people were still unaware of the offering. Reaching a younger market meant appearing where they already spend their time — Twitch. The ‘Cluck and Play’ fork attachment clips onto a controller so gamers can eat and play at once without losing their trigger finger. Twelve gaming influencers ran live product demos on stream, eating boxes of chicken with the Cluck and Play controller and offering their followers Red Rooster deals.", "model": "uploads/models/cluckplay2.glb", "video": "https://www.youtube.com/embed/Mlnr40LLgtg", "gallery": [ { "label": "THE BOX", "src": "uploads/cluckplay/box.webp" }, { "label": "UNBOXED", "src": "uploads/cluckplay/unboxed.webp" }, { "label": "FORK ON THE CONTROLLER", "src": "uploads/cluckplay/fork-on-controller.webp" }, { "label": "ON STREAM", "src": "uploads/cluckplay/stream-kiki.webp" }, { "label": "TWITCH", "src": "uploads/cluckplay/twitch.webp" }, { "label": "TIKTOK", "src": "uploads/cluckplay/tiktok.webp" } ], "meta": {} }, { "title": "PowerShare Stations", "label": "POWERSHARE", "client": "SAMSUNG", "body": "Sharing power with people when they need it the most.\n\nThe Samsung Galaxy S10 has a battery so powerful, you can share it. We turned outdoor sites into PowerShare Stations using the technology from the Galaxy S10 so that people could charge their phones, wirelessly. We chose sites in areas with a high density of commuters, knowing that people there would likely be facing the anxiety of low battery after a long day.\n\nTo drive people to our PowerShare Stations when they were low on battery, we created dynamic mobile ads that used battery detecting technology, so we knew the exact battery level of people’s phones and tailored the message accordingly.\n\nThrough geo-targeting, we then gave them directions to their closest PowerShare Stations, which we placed in CBDs all over Australia so commuters could get a boost after a draining day, and relieve their low battery blues.", "model": "uploads/samsungPhone.glb", "video": "https://www.youtube.com/embed/IlfQh0c68Bg", "gallery": [ { "label": "POWERSHARE 01", "src": "uploads/powershare/powershare-01.webp" }, { "label": "POWERSHARE 02", "clip": "uploads/powershare/powershare-02.mp4" }, { "label": "POWERSHARE 03", "src": "uploads/powershare/powershare-03.webp" } ], "meta": {} }, { "title": "Kyoyu", "label": "KYOYU", "client": "CANON", "body": "Australia’s first peer-to-peer camera sharing platform.\n\nThe biggest problem Canon has as a brand is making cameras stay relevant while consumers have other options such as the iPhone. We discovered that while photography enthusiasts really want to take photos, they don’t always have the financial means to invest in new camera gear, especially when they aren’t convinced they will actually use it and already have a portable camera in their pocket.\n\nHow do we create a feeling of excitement and ease around camera gear to increase trial and purchase for non-professional photographers?\n\nWe found that Canon photographers often have gear they’re not always using. They also have a natural inclination to share their passion with other photographers. And with over 50 per cent of Australians using sharing economy platforms, we could see a real opportunity.\n\nWe wanted to transform the way that photographers could access camera gear – opening up new opportunities for them to create, experiment, learn and tell the stories that otherwise wouldn’t be told through photography.\n\nhttps://kyoyu.canon.com.au/", "model": "uploads/dslrCamera.glb", "video": "https://www.youtube.com/embed/A6if_i8CLoQ", "gallery": [ { "label": "KYOYU 01", "src": "uploads/kyoyu/kyoyu-01.webp" } ], "hidden": true, "meta": {} }, { "title": "Meanwhile in the Pepsi-verse", "label": "PEPSI-VERSE", "client": "PEPSI", "body": "Turning the Pepsi logo into a new media channel.\n\nPepsi has always been the alternative choice but was producing glossy mainstream advertising in traditional media channels that showcased their brown fizzy liquid. In other words, beyond branding there was little to differentiate a Pepsi ad from its main competitor.\n\nThe solution:\n\nTo celebrate our status, we created a parallel universe filled with better alternatives, a seemingly infinite world that included films, influencer content, Augmented Reality experiences and more. All were carefully crafted to take the form of lo-fi assets designed to appeal to our digital-savvy target. To access this ever-changing content all people had to do was find and scan a Pepsi logo using an A.I. powered scanner trained to recognise Pepsi logos in any form, sizes and locations.\n\nIn doing so, we turned a usually passive branding device into the gateway to a media channel that people actively sought out. An appropriately alternative media for the ultimate alternative choice - Pepsi.", "video": "https://www.youtube.com/embed/2VPJ0WGXBKs", "gallery": [ { "label": "PEPSIVERSE 01", "clip": "uploads/pepsiverse/pepsiverse-01.mp4" }, { "label": "PEPSIVERSE 02", "clip": "uploads/pepsiverse/pepsiverse-02.mp4" } ], "hidden": true, "meta": {} }, { "title": "Pre-Reviews", "label": "PRE-REVIEWS", "client": "SAMSUNG", "body": "Turning any iPhone review on YouTube into an ad for the Samsung Galaxy Note 10.\n\n​​​​​​​We were launching the Samsung Galaxy Note10 at the same time as our biggest competitor. And no tech product launch gets more reviews on YouTube than the iPhone, so despite being a superior product, the Note10 was being overshadowed.\n\nConsumers in-market for a new phone consistently rely on YouTube Reviews when it comes to choosing a new device, so we needed to take advantage of that moment to hijack their attention and demonstrate the superiority of the Galaxy Note 10.\n\nIntroducing the Samsung Pre-Reviews: contextual YouTube pre-rolls that used smart media placement playing just before people were about to watch a review of the new iPhone: at the exact moment when they’re thinking of buying a new phone.\n\nThe objective was to highlight its superiority against other phones and bring relevant use cases to the in-market target audience.\n\nEach Pre-Review looked, sounded and felt just like a normal product review. Except each one highlighted a feature that the new iPhone didn’t have…\n\nWe hijacked more than 750k YouTube reviews and increased marketing visits by 110% and intent to purchase by 413% compared to the previous Galaxy Note campaign.", "model": "uploads/galaxyNote10.glb", "video": "https://www.youtube.com/embed/OhrZVHIPaOw", "gallery": [ { "label": "PREREVIEWS 01", "src": "uploads/prereviews/prereviews-01.webp" }, { "label": "PREREVIEWS 02", "src": "uploads/prereviews/prereviews-02.webp" } ], "meta": {} }, { "title": "Tricks Roulette", "label": "TRICKS ROULETTE", "client": "RED BULL", "body": "Getting skateboarders to try new tricks on Instagram.\n\nIn early January 2020, “Which X character are you?” filters are all the rage on instagram. So I started to wonder if we could leverage that trend to get skateboarders on instagram off the couch and try skateboarding tricks.\n\nI created an instagram filter called Tricks Roulette, which randomly gives a trick to the user as they record themselves. In just a couple of days, it reached over 1M people and started to spread around the world.\n\nLegends such as Tony Hawk, Eric Koston, Chad Muska, Torey Pudwill, Joey Brezinski and more started using it, Youtubers started to make content with it.\n\nI’ve gathered some of my favourite recorded tricks on the following Instagram account @TricksRoulette, accumulating over 5,000 followers.\n\n+30M impressions\n\n+2M captures\n\nIt caught the eye of the Red Bull Skateboarding team on instagram who decided to try a 1 week sponsored takeover of the filter, here is the case study of that week of activity.\n\nThey ended up acquiring the filter permanently.", "model": "uploads/skateboard.glb", "video": "https://player.vimeo.com/video/449156605", "gallery": [ { "label": "TRICKSROULETTE 01", "src": "uploads/tricksroulette/tricksroulette-01.webp" }, { "label": "TRICKSROULETTE 02", "clip": "uploads/tricksroulette/tricksroulette-02.mp4" }, { "label": "TRICKSROULETTE 03", "clip": "uploads/tricksroulette/tricksroulette-03.mp4" }, { "label": "TRICKSROULETTE 04", "clip": "uploads/tricksroulette/tricksroulette-04.mp4" }, { "label": "TRICKSROULETTE 05", "clip": "uploads/tricksroulette/tricksroulette-05.mp4" } ], "meta": {} } ] }, { "id": "producer", "name": "DIGITAL PRODUCTION", "colour": "#2f7fe0", "items": [ { "title": "Galaxy S9 - The night re-imagined", "label": "GALAXY S9 - THE NIGHT RE-IMAGINED", "client": "SAMSUNG", "meta": {}, "body": "", "clip": "uploads/produce/produce-01.mp4", "gallery": [], "video": "https://www.youtube.com/embed/eL749__cODo" }, { "title": "Silent Whistle", "label": "SILENT WHISTLE", "client": "SAMSUNG", "meta": {}, "body": "", "clip": "uploads/produce/produce-02.mp4", "gallery": [], "video": "https://www.youtube.com/embed/9N2AzKi8uyQ" }, { "title": "BrainBand", "label": "BRAINBAND", "client": "SAMSUNG", "meta": {}, "body": "", "clip": "uploads/produce/produce-03.mp4", "gallery": [] }, { "title": "Pocket Patrol", "label": "POCKET PATROL", "client": "SAMSUNG", "meta": {}, "body": "", "clip": "uploads/produce/produce-04.mp4", "gallery": [] }, { "title": "Gif me more Party", "label": "GIF ME MORE PARTY", "client": "MTV MOBILE", "meta": {}, "body": "", "clip": "uploads/produce/produce-05.mp4", "gallery": [], "video": "https://player.vimeo.com/video/64910796" }, { "title": "Tie Break", "label": "TIE BREAK", "client": "HERMES", "meta": {}, "body": "", "clip": "uploads/produce/produce-06.mp4", "gallery": [], "video": "https://www.youtube.com/embed/xpsJwRlEm-8" }, { "title": "Gear VR - Shark Dive", "label": "GEAR VR - SHARK DIVE", "client": "SAMSUNG", "meta": {}, "body": "", "clip": "uploads/produce/produce-07.mp4", "gallery": [] }, { "title": "Lumia 800 - The Amazing Calls", "label": "LUMIA 800 - THE AMAZING CALLS", "client": "NOKIA", "meta": {}, "body": "", "clip": "uploads/produce/produce-08.mp4", "gallery": [], "video": "https://www.youtube.com/embed/wsyQtN-itjY" }, { "title": "Barbie Photo Fashion", "label": "BARBIE PHOTO FASHION", "client": "MATTEL", "meta": {}, "body": "", "clip": "uploads/produce/produce-09.mp4", "gallery": [], "video": "https://player.vimeo.com/video/70924591" }, { "title": "Fast Pass", "label": "FAST PASS", "client": "BURGER KING", "meta": {}, "body": "", "clip": "uploads/produce/produce-10.mp4", "gallery": [], "video": "https://www.youtube.com/embed/xYMOLl9VIHM" }, { "title": "Sos Condoms", "label": "SOS CONDOMS", "client": "DUREX", "meta": {}, "body": "", "clip": "uploads/produce/produce-11.mp4", "gallery": [], "video": "https://www.youtube.com/embed/UpfxY_KIXu4" }, { "title": "The Social Book w/ Pharrell Williams", "label": "THE SOCIAL BOOK W/ PHARRELL WILLIAMS", "client": "TIPP-EX", "meta": {}, "body": "", "clip": "uploads/produce/produce-12.mp4", "gallery": [], "video": "https://www.youtube.com/embed/f-WNLVruqJY" }, { "title": "Captain Influencer", "label": "CAPTAIN INFLUENCER", "client": "CAPTAIN MORGAN", "meta": {}, "body": "", "clip": "uploads/produce/produce-13.mp4", "gallery": [] }, { "title": "Cheers to a Legend", "label": "CHEERS TO A LEGEND", "client": "BUNDABERG RUM", "meta": {}, "body": "", "clip": "uploads/produce/produce-14.mp4", "gallery": [] }, { "title": "Tippexperience", "label": "TIPPEXPERIENCE", "client": "TIPP-EX", "meta": {}, "body": "", "clip": "uploads/produce/produce-15.mp4", "gallery": [], "video": "https://www.youtube.com/embed/bQfIGniyJe0" }, { "title": "Magic Mirror", "label": "MAGIC MIRROR", "client": "OPTIC 2000", "meta": {}, "body": "", "clip": "uploads/produce/produce-16.mp4", "gallery": [] }, { "title": "The last square", "label": "THE LAST SQUARE", "client": "MILKA", "meta": {}, "body": "", "clip": "uploads/produce/produce-17.mp4", "gallery": [], "video": "https://www.youtube.com/embed/oFyTZN37Lc0" } ] }, { "id": "personal", "name": "ABOUT", "colour": "#35c46d", "items": [ { "title": "Laurent Marcus", "label": "ABOUT", "client": "CREATIVE TECHNOLOGIST", "meta": { "ROLE": "Innovation & Creative Technology Director", "AT": "Special Group Australia", "BASE": "Sydney, Australia" }, "body": "Creative technologist working at the point where physical and digital meet — turning products, machines and platforms into the medium rather than the message. Innovation and Creative Technology Director at Special Group Australia. Previously Creative Technologist at Special, and Creative Technology Director at Leo Burnett Sydney. Find me on LinkedIn at /in/laurentmarcus and on Instagram at @laurentmarcus.", "gallery": [ "PORTRAIT", "STUDIO", "TALK" ] }, { "title": "XR Creator", "label": "XR CREATOR", "client": "AR / MIXED REALITY", "meta": { "PLATFORMS": "Snap (Lens Studio, Spectacles), TikTok, Meta", "ROLE": "Certified AR Creator", "PROJECTS": "19" }, "body": "As an experienced and certified AR Creator, I’ve been collaborating with social media platforms, brands and artists to create engaging Augmented Reality and Mixed Reality experiences.", "clip": "uploads/ar/ar-lead.mp4", "gallery": [ { "label": "Snap Spectacles - 👕 Fit Check ✨", "caption": "Snap Spectacles - 👕 Fit Check ✨", "clip": "uploads/ar/ar-01.mp4" }, { "label": "Snap Spectacles - Putt SmARt", "caption": "Snap Spectacles - Putt SmARt", "clip": "uploads/ar/ar-02.mp4" }, { "label": "Snap Spectacles - Wine ScannAR", "caption": "Snap Spectacles - Wine ScannAR", "clip": "uploads/ar/ar-03.mp4" }, { "label": "Invisible Man - Glen Kaino", "caption": "Invisible Man - Glen Kaino", "clip": "uploads/ar/ar-04.mp4" }, { "label": "Wilsonn - Standing Floors", "caption": "Wilsonn - Standing Floors", "clip": "uploads/ar/ar-05.mp4" }, { "label": "Starz - P-Valley", "caption": "Starz - P-Valley", "clip": "uploads/ar/ar-06.mp4" }, { "label": "Kirklandd - The Other Side", "caption": "Kirklandd - The Other Side", "clip": "uploads/ar/ar-07.mp4" }, { "label": "Pepsi Max - Food Taste Better", "caption": "Pepsi Max - Food Taste Better", "clip": "uploads/ar/ar-08.mp4" }, { "label": "RTFKT - Exodus Rift", "caption": "RTFKT - Exodus Rift", "clip": "uploads/ar/ar-09.mp4" }, { "label": "CP 2077 - Hack", "caption": "CP 2077 - Hack", "clip": "uploads/ar/ar-10.mp4" }, { "label": "TikTok Halloween - Trapped!", "caption": "TikTok Halloween - Trapped!", "clip": "uploads/ar/ar-11.mp4" }, { "label": "Meanwhile in the Pepsi-verse", "caption": "Meanwhile in the Pepsi-verse", "clip": "uploads/ar/ar-12.mp4" }, { "label": "DJ Snake - Parc des Princes", "caption": "DJ Snake - Parc des Princes", "clip": "uploads/ar/ar-13.mp4" }, { "label": "CP 2077 - Bounty Scanner", "caption": "CP 2077 - Bounty Scanner", "clip": "uploads/ar/ar-14.mp4" }, { "label": "RTFKT - Jet backpack", "caption": "RTFKT - Jet backpack", "clip": "uploads/ar/ar-15.mp4" }, { "label": "Carlton Dry - Slabface", "caption": "Carlton Dry - Slabface", "clip": "uploads/ar/ar-16.mp4" }, { "label": "Learn Spanish with Santi - Stan", "caption": "Learn Spanish with Santi - Stan", "clip": "uploads/ar/ar-17.mp4" }, { "label": "NBA - Jumbo Cam", "caption": "NBA - Jumbo Cam", "clip": "uploads/ar/ar-18.mp4" }, { "label": "COD - Incoming", "caption": "COD - Incoming", "clip": "uploads/ar/ar-19.mp4" } ] }, { "title": "Executive Producer", "label": "EXEC PRODUCER", "client": "LEO BURNETT SYDNEY", "meta": { "YEARS": "2014 — 2017", "ROLE": "Executive Producer, Digital", "BEFORE": "Head of Digital Production, Buzzman" }, "body": "Turning creative concepts into interactive user experiences, and running the teams that built them: digital producers, interactive designers, front-end and back-end developers. Organising and planning production resources, sourcing production teams and studios, defining budget, schedule and deliverables, and managing external production companies. Working across creative, production and strategy to push the creative product, and pushing for high production standards and a strong advertising culture.", "gallery": [ "ON SET", "FRAME", "CREW" ] }, { "title": "Skateboarder", "label": "SKATEBOARDER", "client": "PERSONAL", "meta": { "DISCIPLINE": "Street", "STATUS": "Awaiting write-up" }, "body": "NO DATA — description pending.", "gallery": [ "SESSION", "DECK", "SPOT" ] } ] } ], "machineSets": [ "work" ], "awards": [ { "year": "2026", "what": "Cannes Lions Media Grand Prix", "for": "Build Your Own Super Bowl Commercial — Uber Eats", "shape": "lion", "finish": "gold" }, { "year": "2026", "what": "Agency Creator Award", "for": "Stowaway — Formula E Creators Challenge", "shape": "pencil", "finish": "gold" }, { "year": "2025", "what": "AdNews Small Budget Media Campaign of the Year", "for": "Mum-nipulate The Algorithm — Kitchen Warehouse", "shape": "plaque", "finish": "bronze" }, { "year": "2020", "what": "Clio Awards Shortlist, Public Relations", "for": "Eat Your Words — Oporto", "shape": "clio", "finish": "gold" }, { "year": "2019", "what": "Cannes Lions Mobile Bronze", "for": "PowerShare Stations — Samsung", "shape": "lion", "finish": "bronze" }, { "what": "D&AD Pencil", "shape": "dad", "finish": "graphite" }, { "what": "FWA Site of the Day", "shape": "pencil", "finish": "silver" }, { "what": "Epica Awards", "shape": "clio", "finish": "bronze" }, { "what": "New York Festivals", "shape": "pencil", "finish": "bronze" }, { "what": "Cannes Lions", "for": "A Hunter Shoots a Bear — Tipp-Ex", "shape": "lion", "finish": "gold" }, { "what": "Cannes Lions", "for": "The Last Square — Milka", "shape": "lion", "finish": "silver" }, { "what": "Cannes Lions", "for": "Pocket Patrol — Samsung", "shape": "lion", "finish": "gold" }, { "what": "Cannes Lions", "for": "brainBAND — Samsung", "shape": "lion", "finish": "bronze" }, { "what": "Spikes Asia", "for": "Cheers to a Legend — Bundaberg Rum", "shape": "pencil", "finish": "gold" }, { "shape": "dad", "finish": "yellow" }, { "shape": "dad", "finish": "white" }, { "shape": "dad", "finish": "wood" }, { "shape": "clio", "finish": "gold" }, { "shape": "pencil", "finish": "silver" }, { "shape": "lion", "finish": "silver" }, { "shape": "dad", "finish": "graphite" }, { "shape": "clio", "finish": "silver" }, { "shape": "pencil", "finish": "gold" }, { "shape": "dad", "finish": "yellow" } ], "about": { "production": { "fromSet": "producer", "intro": "Make. It. Happen." }, "xr": { "fromItem": { "set": "personal", "title": "XR Creator" }, "intro": "Certified AR creator. Lenses and effects for Snap, TikTok and Meta." }, "headline": "Advertising ✏️ Technology 📱 Entertainment 🎪", "intro": [ "Laurent began his advertising career in 2010 at Buzzman France as a digital producer, where he produced globally recognised interactive work, including the \"Hunter vs. Bear\" campaigns for Tipp-Ex and \"The Last Square\" for Milka, alongside projects for MTV Mobile, Microsoft, Lynx (Axe), Nokia, Burger King, and Hermès.", "In 2014, Laurent moved to Leo Burnett Sydney to lead the digital production team. During this time, he delivered several award-winning initiatives, including Samsung \"brainBAND”, Samsung “Pocket Patrol” and Bundaberg Rum “Cheers to a Legend”. Promoted to Creative Technology Director in 2018, he contributed to the Samsung S9 launch at Vivid Sydney and Samsung S10 “Powershare Stations”. He also created the “Cluck and Play” gaming controller for Red Rooster.", "Laurent is the Innovation and Creative Technology Director at Special Australia. \nSince 2021, he has worked across the agency’s offices in APAC, and the USA. He is responsible for delivering innovative campaigns for a portfolio of international brands, including Uber, Uber Eats, Pepsi, Virgin Australia, ANZ Bank. His work continually pushes the boundaries of how technology and creativity intersect.", "He’s has been collaborating closely with Special’s production teams to upskill, develop AI-powered tools and workflows or concepting products and campaigns leveraging the newly enabled-capabilities offered by AI." ], "portrait": "uploads/about/portrait.webp", "portraits": [ { "src": "uploads/about/portrait.webp" }, { "src": "uploads/about/jury-cannes.webp" }, { "src": "uploads/about/panel-facebook.webp" }, { "src": "uploads/about/jury-dad-newblood.webp" }, { "src": "uploads/about/panel-incubator.webp" }, { "src": "uploads/about/jury-award-44.webp" }, { "src": "uploads/about/jury-award-46.webp" } ], "links": [ { "label": "LINKEDIN", "href": "https://www.linkedin.com/in/laurentmarcus" }, { "label": "INSTAGRAM", "href": "https://www.instagram.com/laurentmarcus" } ], "experience": [ { "years": "2021 — now", "role": "Innovation & Creative Technology Director", "company": "Special Group Australia", "place": "Sydney" }, { "years": "2017 — 2021", "role": "Creative Technology Director", "company": "Leo Burnett Sydney", "place": "Sydney" }, { "years": "2014 — 2017", "role": "Executive Producer, Digital", "company": "Leo Burnett Sydney", "place": "Sydney" }, { "years": "2010 — 2014", "role": "Head of Digital Production", "company": "Buzzman", "place": "Paris / Dubai" } ], "recognition": [] } }